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Creative | Copywriter


In a previous life, I was a Management Consultant, but please don't hold that against me.


Nowadays, I'm an award-winning conceptual creative. I've been lucky enough to come up with ideas for an amazing range of brands across entertainment, sport, FMCG, technology, health, and financial services. I have an eclectic mix of traditional, content, experiential, and digital expertise and believe great ideas transcend media.

I'm a word nerd, and my favourite thing is getting my hands dirty and making witty, irreverrent work with cultural cut-through. I'm a creative leader who's all about making work that truly brings people joy , but I'm also a down-to-earth pragmatist who never loses sight of the commercial side of things. 

Some of my personal highlights include winning Gold at both The Drum Experience Awards and Campaign Experience Awards for the Merck Twitch takeover, 'Game On! For MS!'. I was also long-listed for the Funny Women stage awards 2021 and vow to be funnier and on a shorter list in the future.

In my spare time I perform scripted and improvised comedy and I play vast amounts of soft-contact rugby. Then there's the cycling, running, weight-lifting and child-rearing. They say if you want something done, ask a busy person - here I am.



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