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Amex presents BST Hyde Park

Brief: Steal the show at BST Hyde Park with a suite of onsite activations that enhance the fan experience and show why music festivals are #EpicWithAmex

Music Sponsorship - WINNER

The Amex Experience

We created a fan experience that gave guests the opportunity to come together and rejoice in their shared love of music and festival rituals.

Our two-story lounge and bar was centred around a record store concept with cool engaging elements thoughout, including a style-up station for cardmembers to freshen up their looks, and an interactive photo-wall with lit-up 'platinum discs'! But wait, there's more! Every day, we threw in some surprise and delight moments to amp up the fun. We had epic face-melting solos from musicians, a 'lucky call' game where guests answered the record store phone and were tasked with hunting for specific albums in the record store to win prizes.


The activation ran for three epic weekends, attracting over 50k visitors.

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