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PITCH WIN
Beyond Better
Brief:
Get: Bupa Customers (existing and prospective)
Who: Currently only see Bupa as a health insurance company
To: Understand the full value of Bupa as a holistic healthcare provider
By: Leveraging their partnership with the ParalympicsGB to create fame and raise awareness of the brand and their services
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Manifesto
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Internal Engagement
Manifesto
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