Conceptual Creative | Kate O'Connor

Brief: 

Get: Small business owners

To: Consider using UPS

By: Creating a social-first campaign that leverages the multi-year partnership UPS has with Liverpool Football Club to show that UPS isn’t just a partner to LFC, it’s a partner to the whole LFC community, both locally and around the world

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As Creative Director, I collaborated with two teams based in the UK and the USA to develop and pitch three distinct concepts.